ianka fleerackers
About

Creating at the intersection of humanities, technology, and business.

ianka fleerackers is a writer, speaker, and founder. Since 2002 she has published a new book at regular intervals, among them Own Your Story, Or Someone Else Will (LannooCampus). She works at the intersection of humanities, technology, and business.

She guides founders and senior experts on their professional identity, thought leadership, and career portfolios. Her philosophy is called O.W.N® — Ownership, Wisdom, Narrative. The frameworks and methods she works with come out of it.

She builds her own oeuvre according to that same philosophy: one body of thinking, expressed in several independent branches. She calls that structure the Octopus Portfolio®.

Earlier she built a successful career as an actress in theatre, film, and television, and as a radio maker, journalist, and presenter. She writes and speaks in Dutch and English.

Who is ianka fleerackers?

ianka fleerackers is a Belgian author, entrepreneur, and keynote speaker. She has authored nine books, conducted over 300 interviews, and moderated more than 150 events across Belgium and the Netherlands.

Before she built imprints and frameworks, she was an actress. Nominated for best actress. A role in an Oscar-nominated Belgian film. Lead in a television series watched by over a million viewers. An iconic role rebroadcast for thirty years. Radio host on national radio.

That world raised questions she never stopped asking: how public identity is constructed. How narrative shapes perception. What it actually means to own the story being told about you. Those questions became the foundation of everything she built next.

What is ianka fleerackers known for?

The writer was always there. At eleven, she asked for a typewriter as payment for her first acting role — because she already had stories to write. But it was only when her acting career was at its height that she began pushing writing to the foreground.

She has been working at the intersection of humanities, technology, and business for three decades — consistently early, consistently structural, consistently in combinations that had no name yet.

One of the first digital publishers of short fiction, before the platforms existed. Fictional characters living on social media, building real audiences, funded through brand sponsorships — before transmedia storytelling was a category. A gamified reading platform for children. An interactive children's book on iPad in 2010, three months number one in the iTunes Store, sold worldwide. AI integrated into critical thinking frameworks for thought leaders, years before the mainstream caught up.

What is O.W.N®?

O.W.N® stands for Ownership, Wisdom, Narrative. It is the governing philosophy behind everything ianka builds — a proprietary framework for founders, experts, and leaders at an inflection point who want to build a reputation on who they are, not only what they do.

Early in every decade. Not because she followed trends — because she followed a conviction. Writing, education, dialogue, objects, media — each translating the same idea into a different form. Her portfolio is not a collection of skills or services. It is a set of ideas made institutional over time.

Where others see isolated problems, she sees the underlying structure connecting them. Complex insight translated into concrete positioning and narrative — that is the work.

This thinking is the foundation of every imprint she has built. It drives her work as a keynote speaker and author. And it runs through every venture she builds — past, present, and future.

Not a career. An oeuvre.

Read about the influence of writing. →